Picture of an Idiot in Action

People sit under umbrellas and tents as they wait in line for a chance to purchase the new Sony Play Station 3 at the Best Buy store.

These are some weirdos sitting in the rain at a Best Buy store somewhere in America (where it's raining) waiting in earnest angst for the pending release of the new Play Station 3 console game.
Why are they idiots? Allow me to elucidate.

This "thing" is not a limited edition article. They are not making a thousand of them and stopping, as they do with limited edition lithographs or Disney DVDs. So, why are they waiting? There are two possible answers (other than the "idiot" one):

1) They have no life, job or responsibilities, and figure (accurately) that they can attract attention to themselves by sitting in the rain waiting for a product of Industry.

2) They fail to realize that, even though they are waiting in line, there will be more of these things made. It's the reason companies like Sony make things like PlayStation. It's called "demand". There is demand, and Sony, intelligent people that they are, rely on idiots like these to pump up demand by doing stupid things like waiting in line for something that will be mass-produced to the point that people will be so sick of looking at it that they will mutter obscenities to themselves as they pass store windows displaying the product. The resulting "news" coverage will do nothing but enhance the appeal of something that most of us didn't know existed in the first place.

Consumerism. There's nothing like it.