We'll make them Army strong.
We'll get them blown up in a tank.
The NASCAR fans.
To the right is the Oh-One U.S. Army Chevrolet, driven on most days by Mark Martin.
The Army spends 6% of its annual $212 million dollar advertising budget on racing.
Other branches of the military have NASCAR rides, too. They spend anywhere from a few million to $15 million on the teams. I will work under the assumption that the Army car is the one with the biggest budget, primarily because it is the most successful.
Meanwhile, the men and women in the Middle East have trouble getting an armoured vehicle. Ironic.
I'm still trying to figure out if it's necessary to spend taxpayer dollars on the sponsorship of a race car. It's pretty good advertising, but I'm not sure I want my "fair share" being used to needlessly consume fossil fuels in the name of providing entertainment for people who may not otherwise wish to join. Whether or not the typical NASCAR fan is Army-sympathetic may not be the issue.
The issue may be that a recent Harris poll said that 48% of NASCAR fans are women. Is the Army trying to kill two birds here? Sports and women. Where are they going to get better bang for their buck?
It might be time to pick another sport, girls. They're on to you.