Join the Army, See the Ass-end of the World
They're running one of those Army ads during the NCAA basketball game tonight. Lots of cool looking action shots, then the voice over: You made them strong. We'll make them Army strong. As though joining up was a good thing. They run those ads during the basketball game because they figure they have a heavy demographic of young, impressionable, desperate young men in search of something to do now that their hoop dreams are ending. Those ads probably never run during the financial shows or some high-brow deal over on MSNBC. Know your audience. The ad, however, could have just as easily said: You made them strong. We'll get them blown up in a tank. Truth in advertising. So, then I start wondering. The Army must be up against it on the popularity front right now. War is a hard sell, especially when the images come home every night. By now, the advertising is probably a huge part of their [our] budget. So much so, that they have taken to appealing to the largest segment of pot...