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End of marketing lesson. What I’m getting at, in my own odd fashion, is that consumers have adapted to technology faster than the government or business. Case in point, my post from yesterday, when I bemoaned the fact that my Yahoo mail account had been blocked by people whom I refer to as the Internet Nazis (which may not be fair to the real Nazis).
I would place most consumers in the “early” categories, and most employers in the “late” or “laggards” category, which is where the conflict starts. Business has been slow to adapt to changes in technology that are used by their employees, who are consumers when they’re not working. Employers do not want to spend money to prevent something that consumers want, like e-mail at work. It’s an odd juxtaposition of wants, unless the employer is one of the innovators.
In 1975, when I started working, the big issue was personal phone calls. We used to get a copy of the company’s phone bill, and we had to check off our personal calls and pay the company for the charges. We spent an hour to find 40 cents.
Now, the issue is Internet usage. Same issue, different technology. Companies pay people in I.T. departments thousands of dollars to install spam blockers and regulate Internet usage, and they’re treated like war heroes. The trouble is, they were late to the party. It took them a long time to get a handle on what was happening, and their slow reaction time has made it difficult on the consumer (an employee when they’re working) to change a behavior that is now commonplace.
Napster, MySpace, Ebay and even blogging are all victims of slow adaptation by regulatory agencies. While consumers are quick to grasp onto the technology, the people in charge of overseeing have been either asleep or slow in recognizing what consumers want and how they will go about getting it.
Free music, for one, is a hot-button issue, which is surprising, since consumers have been griping about the high price of CDs for years. Fifteen bucks for an album that’s 30 years old? Why wouldn’t people want to download it free? After all, most of us already bought it at least once before, so we figure they are still spending that money, but the law wasn't put in place until well after consumers had grown fond of getting their music free. If business was really on top of things, they would have figured that out beforehand.
Meanwhile, we are going to have to persevere while lawmakers and attorneys figure out how they are going to deal with something that we have already figured out. In the meantime, there are going to be a lot of ridiculous laws made. In 25 years, we’ll be laughing at them, just as we laugh now at how, in parts of Kansas “all cars entering the city limits must first sound their horn to warn horses of their arrival” or that in New Jersey “it is illegal to delay or detain a homing pigeon”.
Roto-Rooter's 'Pimped Out John' in an undated handout photo. Roto-Rooter says its 'Pimped Out John' is designed to 'fulfill all your wildest bathroom dreams'. Special features include an iPod music player and speakers, an Xbox video game console, a refrigerator filled with drinks and snacks and a cycling exercise machine.
But the big story...
Bill Clinton served as the 42nd President of the United States from 1993 to 2001. Last month, the Beltway Elementary School in Washington, D.C. posed for their class picture. Aren't they cute?
I always felt like the mentally handicapped were happier than most people.
They generally aren't saddled with the stress of responsibility and the wants we have been told we want. Their needs are basic and met. Food, shelter and people. It's a simple existence.
I'm not saying I envy their life or anything, just that maybe we'd be happier if our lives were simple. To us, It’s sad that they have to live that way, but are THEY sad?
Think about all the junk and clutter we have infested our lives with in an effort to satisfy us. Does any of it really make us happier? Are we happier with all this stuff than we were before we had it?
I think about the happiest days of my life, and they were many years ago, before my life was infested with cell phones, Internet, mp3 players, big TVs and the general clutter that is associated with modern life. All that stuff is supposed to make our lives easier (or so they claim) but does it do anything but complicate it? Complications lead to stress, and stress makes us unhappy.
Don't need nothin’ new.
Nothing too expensive,
Just a sinful life with you.
Give me something borrowed,
I'll buy you something blue.
I'll trade this life of sorrow
For a sinful life with you.
STEP ONE: The facts. As we learned from this New York Times article, 288 “Super Bowl XLI Champion Chicago Bears” hats and T-Shirts were shipped to places like
STEP TWO: The issue. I want a hat.
STEP THREE: The Plan. I go to
STEP FOUR: I package up the hats and ship them home, where I will gleefully wear them to every sporting event I attend and watch as puzzled sports fans try to (a) add up the roman numerals on the hat, thinking that they may have missed something, and (b) regale them with my wonderful story of how I made a new third-world buddy.
I think
Thanks.