There's One Born Every Thirty Seconds
For the third year in a row, American Idol , Fox's ratings winner, will command the highest advertising prices on television, with a 30-second spot going for $500,000 to $700,000 , Advertising Age reported Thursday. The network will charge the most during Tuesday night's performance show, with Wednesday night's results show remaining the second-most pricey hour of TV. This estimate doesn't include, of course, what advertisers will end up paying for 30 seconds of commercial time during Idol 's finale. Companies ponied up $1.3 million for spots this year. It's hard for me to imagine that marketers are getting their money's worth out of a half million dollars for an advertisement. During the commercials, I'm imagining most people on the phone to their friends complaining about the one who didn't advance or cheering about the one who did. Watching a Gap ad may be the last on the list of priorities that may include: A bathroom break (for pur...