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November, in Television Land, means it's Sweeps month. For those who may not know, our pals at Wikipedia define Sweeps this way: Sweeps Much of the ratings system still consists of the completion by viewers of ratings diaries , in which a viewer records his or her viewing habits, generally for a week, in exchange for being advanced a nominal fee. These diaries play an especially important role during the four annual sweeps periods conducted in February, May, July and November in an attempt to measure smaller local market audiences in markets that are not covered by People Meter samples already. The term "sweep" refers to how the diaries were handled by Nielsen Media when the ratings were first produced: They are mailed to the households and processed by starting on the East Coast and "sweeping" across the nation. You can tell it's Sweeps month, because the promos for local news border on ridiculous. Thursday night, CBS3 told us that they were g...