The magic of words.

The gang at IDT Energy sent a wonderful offer to my mailbox today - I guess. It's a little confusing because I took the time to read it. I'm supposed to qualify for some sort of rebate, but I don't know exactly how much money I can get back. I know it's something.

Is it $150 or is it more? And, if I can get "up to $150," then how can it be more? Isn't $150 the limit?

Of course, I won't get stuck with "sky high" utility bills. But how high is the sky? Can I have a sky high utility bill and more? Perhaps someone from their marketing department will leave a clarifying comment.

Sometimes I wonder if people think about things before they write them down or say them out loud.

I think about it.

Comments

junior alien said…
(chuckle, chuckle)
... at least somebody cares about langauage, and that somebody is you (out of 300 million or what).
March 29, 2011 at 4:16 AM
Big Red Dawg said…
I would put forth the thought that someone thought long and hard about the language in such ads. With their thoughts going along the lines of: How can we word this so that to maximize the appeal and still cover our collective asses.

But Iget what you are saying.
April 2, 2011 at 8:00 AM
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