When I was married, my wife would often complain about my penchant for watching television. While she viewed it as a boring past time, I saw it as a learning experience. I told her I don't watch television the way most people do. Every so often I get the chance to explain that concept:
I was watching a My Name is Earl episode called "Cost Dad an Election" on CW Philly tonight and noticed something strange. During the episode, there is a wide shot that shows the sky. In the background was a Wawa billboard, which I found odd. Wawa is too regional a brand to show up in a Hollywood-produced show, so what's with the billboard?
Since I have the DVD, I popped it in and voilà, no billboard. CW Philly had it added in. The photo shows the DVD version, with the blank sky. I wish I had the presence of mind to rewind the show while I had it on, but take my word for it, there was a Wawa sign back there.
And then I heard that the episode was sponsored by Wawa, so the shameless tie-in made sense. Have the producers done this in other areas with other local franchises? I'm not sure if I'm in favor of electronically manipulating programs to insert advertisements. But, I noticed, didn't I?
And that's exactly what they wanted.