The easy road.

We're always out for the quick buck. However we can do it. Whether it's selling Phillies paraphernalia or trying to sell some junk on TV that people watching TV are convinced they want. What we're about is the buck.

The easiest way, and the way most people won't talk about is the sex way. It takes several forms. One is the Sarah Palin form. The form that says that the electorate (you and I) will fall for the pretty face, and the prettiest face we can trot out there will balance with the old guy, thereby guaranteeing our vote. We are witnessing the destruction of that idea I hope.

The tried and true idea is that sex sells. It sells in the generic sense at least. In politics we want a little more than sex, but in real life we'll settle for sex. Sex is an easy road because men will almost always fall for form over substance, and the sex angle falls right in.

It's easy to sell sex to guys, especially on the Internet, and the forum has made it especially easy to sell videos and other such content to horny guys (all of us) for as little as $20 a month, or so I hear.

It strikes me as lazy. The proverbial drowning man's life preserver. The low-hanging fruit (so to speak) and it's so easy that almost anyone can do it - and if they don't think you're interested they'll sell you pills to make you interested.

The lazy part comes when you strip away morality. The people selling you sex do it as easily as the corner store sells you a newspaper - and with about the same enthusiasm. I realized this one day while laying on a massage table. For an extra few bucks I could get the full treatment. The money was all she was interested in. The act had no meaning to her. It was like adding Carnauba wax to your auto wash. Just push another button.

I suppose I think too much and thinking takes the emotion out of things, but it's pretty easy to see how much the world has changed over the past 30 years and how much more explicit sex is in our lives - whether real or imagined. The Internet has opened up a whole new world to us. That's nothing new, and it's a little sad that we take it for granted.

Any fetish, act or sexual deviation has a web site. If you don't believe me, type two random words into a web search and see how many page hits you get. Piss drinkers. Animal fuckers. Toe suckers ... you get the point. It's out there and it's too easy to find and way too easy to pay for.

Just yesterday I heard an ad on the radio (regular radio, not the satellite) for a web site that blatantly advertises that their intent is to provide a sexual affair for people who are bored with their current partner. Their home page proclaims, "Life is short, have an affair." Advertised right there on morning drive-time radio. Parents are taking their kids to school. Right before the Cialis ad. They even issue a guarantee. They claim to have 36,654 local members online right now. I suppose that if you couldn't find a sex partner with such great odds you'd probably need your $249 back so you could afford the bullets to blow your brains out.

Just cough up some money and push another button.