"It's the holiday season" or "It's the holidays" go the pre-packaged responses to things posed to people between now and the end of the year. I would call them excuses, but others see them as reasons that they cannot either process information or accomplish tasks - other than the requisite shopping.
We (you) burden ourselves with guilt-ridden gift-giving at Christmas. The advertisements are filled with angst. "Make this the perfect gift for the ones you care for." "Tell them how much you love them with [fill-in the name of the item]."
We (you) are supposed to find the ideal item that will express your deepest emotions when you find it, wrap it with paper and place it under a symbol of Pagan seasonal worship at this, the holiest of holy seasons.
It's supposed to be a time of ... oh, I don't know, worship - gratitude - giving - you name it. What it has become is a season of spending and financial sacrifice to prove that we love others. Stores are open on Thanksgiving so that we can get a jump on those incredible "Door Buster" savings. NOTE: I checked the stores on Saturday. Doors are intact.
Jewelry stores advertise rings and other such male-induced guilt-induced love spending. Even auto-makers get in on the gimmick with so-called sales on cars. I have yet to see a car with a giant bow on the roof on Christmas morning. I guess I don't live right.