Sudden and unexpected popularity.

It occurred to me that if Nick Drake was half as popular during his life as he is now, some 36 years after his death, he'd still be alive. It started in 1999 with that Volkswagen Cabriolet ad that used "Pink Moon" as the soundtrack and mushroomed from there. It seemed a strange way to sell a car, but I don't get paid to construct an advertising campaign.

Recently, Nick's "From the Morning" was used in an AT&T spot to promote their wireless network. I see the tie-in - don't you?

There are two possibilities for Nick's recent popularity:

1 - Ad agencies and the general public have come to realize how simple and poetic his music is, and have wised up and are using it to advertise things.

2 - The rights are cheap and it fits their purpose.

I'm guessing it's number two.

If you don't know who Nick Drake is, there is a nice write-up on his Wikipedia page that will get you started. It's a sad story and it's made sadder by the fact that he was virtually unknown while he was alive. Great art is seldom appreciated in the artist's lifetime, but there is always someone around to reap the rewards.

In case you'd like to hear the song without the advertising - as it was intended...