Schadenfreude. If you can't beat 'em, join 'em - and you can't beat 'em.
Schadenfreude is enjoyment taken from the misfortune of someone else. German philosopher and sociologist Theodor Adorno defined it as "the largely unanticipated delight in the suffering of another which is cognized as trivial and/or appropriate " . The Chinese call it xìngzāi lèhuò, or 幸災樂禍 - an old idiom that directly translates to " enjoying other's calamity and laughing at other's misfortune ". Yesterday , we discussed (well, I discussed) the opportunity in power tools brought about by the newfound gas-siphoning habit. Now, we will discuss ( I will discuss) another opportunity to take advantage of the coming apocalypse. Spam. It's more than junk e-mail. Hormel foods . What? What's a Hormel, you may ask. Hormel makes Spam, a breakfast treat enjoyed by millions of people who don't otherwise care about what they're putting into their body. So, why not take advantage of others' hardships and make some dough on that pasty meat-f...