What do they make at a cheesecake factory?
In the world of economics, there is a principle called The Everett Rogers Diffusion of innovations theory . Among the five categories of product adopters there are people who are called Early Adopters . Those are the ones who are first in line for the newest piece of technology. They want to be the ones to try something before anyone else, and are willing to take a chance on buying something that may not be perfect. I tend to lean toward the late majority; being somewhat skeptical and traditional. I think it has more to do with age and income than attitude, but I digress. With that in mind, I made my first visit to The Cheesecake Factory today. It isn't that I didn't know what to expect, what with the name of the place having cheesecake in it and all. Just like Hooters, Five Guys Burgers and Saladworks; the name sort of gives away the theme. The menu looks like a novella, so the waitress took some time to explain what was going on. As it turns out, there are ...