A real "playing field"
Ashley-Madison founder Noel Biderman sent a letter to the CEO at New Meadowlands -- obtained by TMZ -- declaring, "At this stage, we are prepared to make a preliminary offer ... of $25,000,000 for the Naming Rights for a five-year term." He adds, if the stadium gets better offers, "We would be pleased to match any such superior offer." The offer (which works out to $5 million a year) is pretty big, but it's still below the average for other stadium sponsorships -- Bank of America pays $7 million a year to sponsor the Carolina Panthers stadium and FedEx drops $7.6 a year on the Redskins stadium in D.C. So, let's see if the gang at New Meadowlands is willing to sell naming rights to a web site that promotes infidelity. That's the real test, isn't it? To see if a professional sports franchise is honest enough to take money from a company that may not align itself with conventional thinking. Would they sell the naming rights to a company for less if ...